New Radio in Town: 104.7 the fish

Called "104.7 the Fish", WFSH-FM is an FM Radio station in Atlanta, Georgia broadcasting at 104.7 MHz. The station format is called "Safe For The Whole Family", a hybrid of Christian pop and clean secular music with a mainstream feel. Between Thanksgiving and Christmas day, the station plays all Christmas songs.

WFSH-FM transmits from the tallest radio masts and towers in Georgia (2000 feet or 600m) in Longville, 30 miles (48 km) east of Atlanta. This new tower allows 104.7 to better penetrate office buildings in Atlanta.

Prior to its current designation, the frequency was occupied by Cox Radio's WALR-FM, the R&B format "Kiss 104.7" from the mid-1990's until 2000. The once local Athens signal of 50,000 watts at 104.7 was upgraded to class C1 to serve Atlanta in the late 80s. They debuted as Music Radio 104.7 with a Hot AC format. In late 2000, Kiss moved to 104.1 as "Kiss 104.1", to make room for Christian AC "104.7 the Fish". This was an asset exchange between Cox Houston and Salem Communications, which now owns and operates WFSH-FM.

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